Whether you are a high street
retailer or a destination retailer, there are many ways to attract new retail
customers. A few simple things you can do to help you attract new customers.
These below tips are designed to be applicable to a range of different retail
types.
Don’t Let People Become Desensitized
Humans become familiar with things quickly, very quickly. For example,
a fragrance can be very mesmerizing at first, but after a few minutes, you won’t even be able to pick up on
it. So are the displays. People no longer notice if nothing changes for a few
weeks. This is particularly applicable to your signage, your window displays or if you are set back from the road.
When store
displays aren’t changed around they become stale and customers stop
noticing them. Preferably a window display should be changed every 2 weeks. A
shop’s window is one of the most lasting marketing tools a shop has. It is comparatively
inexpensive to keep the products and window
dressing props appropriate, and it is continually on the show.
It is important to not only
change the window displays regularly to prevent customers from no longer
noticing your shop, but also to create bold and attractive displays. These types of store
displays should be neat, orderly and have a good focus on your products. In the
end, they are the advertisement for your shop.
Social media is here to stay, and
though it may not be the highest converting of your sales methods, it can help
you to drive footfall. Hosting an event can be a great way to increase your
footfall. Your events and your social accounts should enjoy some cooperation.
But you have to choose your event wisely. For
example, you get a local chef to show off some recipes using your food or a
personal stylist to give a talk. You can promote these events to your customers
at the till and ask them to invite your friends. If you are working together
with someone from outside of your business (e.g. the chef or stylist), you
should also ask them to promote the day.
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